Zvjerići in augmented reality
Zvjerići (“little beasts”) are protected animals and the heroes of Konzum’s loyalty programme: plush toys, stickers and an album. For ZOO agencija’s campaign we brought them to life in augmented reality, and the Zvjerići AR project won the Best Tech & Innovation category at the MIXX Awards Croatia 2024.
Children collected Zvjerići as plush toys and as stickers in an album. The campaign wanted to bring them to life right before shoppers’ eyes, on the phone already in their pocket and with no app to install.
We built each of the seven Zvjerići in 3D from the plush toy, animated it and turned it into a WebAR experience. A QR code opens the character in the browser, and one tap places it in the room through the camera, on Android and iPhone.
This is how it looks on a shopper’s phone.
How shoppers use it.
- 01
Scans the QR code
The phone camera recognises the Zvjerić’s QR code from the campaign and opens its page, with no app and no sign-in.
- 02
Meets the character in 3D
The animated Zvjerić appears on screen and can be rotated and zoomed with a finger.
- 03
Starts augmented reality
A tap on Start AR brings the Zvjerić out of the screen and into the room, onto the table or into the garden.
- 04
Collects the whole crew
Each of the seven Zvjerići has its own QR code and its own experience.
- 7animated 3D characters
- MIXX 2024Best Tech & Innovation
- 3 countriesCroatia, Serbia and Montenegro
What we did
- 3D models based on the plush toys
- Rigging and animation
- A WebAR experience for each character
- AR on Android and iPhone, no app
- A new character and campaign version for Serbia
- Characters adapted for Instagram AR in Montenegro
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Have a character, mascot or product that should come to life?
We turn characters, mascots and products into 3D and augmented reality that opens from a QR code, with no app to install.